By Gabe Zichermann, Christopher Cunningham Whether you’re an executive, developer, producer, or product specialist, Gamification by Design will show you . Gamification by Design has ratings and 40 reviews. د.أمجد said: إذا أردت أن تطبق مبادئ الألعابGamificationعلى مشروعك أو عملكفهذا الكتاب هو المكان. Download Citation on ResearchGate | On Jan 1, , Gabe Zichermann and others published Gamification by Design: Implementing Game Mechanics in Web .

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A great read for those who are Great overview of the basic fundamentals of thinking on how you can architect and design incentives to illicit the desired behavior from you users.

I’ve read several game design and gamification books and to be fair this was written some time ago. Selected pages Title Page.

Gamification By Design: Designing For Engagement Part I

In my review, I counted all in all two things which can be seen as errata: Which is fine, so long as the concepts contained within are timeless. To see what your friends thought of this book, please sign up.

As indicated by the acronym SAPS status, access, power and stuffincentives can also desifn member only and early access deals and the right to manage aspects of the game, and yet can be as inexpensive as issuing an icon as a badge.

I purchased the eletronic version and there are some things that bug me about this book: The book is well organized.

Maybe they are, gy their coverage leaves much to be desired. Agbe these questions are answered. Errata It is interesting to put this as the first category of critique, as it implies that this is the most important part of the issues raised.

Discover the motivational framework game designers use to segment and engage consumers Understand core game mechanics such as points, badges, levels, challenges, and leaderboards Engage your consumers with reward structures, positive reinforcement, and feedback loops Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status Dive into case studies on Nike and Yahoo!


Blech, a shallow treatment by someone who is using their knowledge of buzzwords to make a living.

On the other hand the innovative “Speed Camera Lottery” which deign a portion of the fines of speeders amongst those who drive safely within the limit seems plaudible for it’s effectiveness albeit gaudy and an eyesore. Open Preview See a Problem? Jan 19, Khang Nguyen rated it liked it. But for each of us individually, he points out, change is totally linear.

However, I expected more from a book. The book also provides two excellent summations, one a chart describing different kinds of activities that people enjoy pp80 the other a bullet list of different personal motivations pp Indeed you did, and thank you.

Almost every piece of work in social science and psychology has significant methodological problems, and opinions about what works and why go in and out of fashion as quickly in academia as they do on the runways.

To the extent that the g For gamifictaion like myself who’s run informational websites gabs years, but has always struggled to keep user engaged I got a ton our of this book. Mar 23, Amanda rated it liked it. This book is written in typical ‘Math Professor’, which is to say that the author clearly knows what he means.

If you want your product to have the veneer of “gamification” without actually leveraging what make games compelling, gaabe this book.

Gamification by Design by Gabe Zichermann

The infectious enthusiasm and bt of ideas and possibilities of “Reality Is Broken” does not show up here to mar the pure unsullied pragmatism of this book. No eBook available O’Reilly Amazon. Feb 19, Erik van Mechelen rated it liked it Shelves: So he doesn’t bother to write out things that are ‘obvious’. People are hardwired to respond positively to challenge and achievement.

Goldberg explains that in early on in the movement they were expected to treat gamififation as lab rats — But today it is about moving forward from users as lab rats to users as humans- or groups of humans. Chapter 2 Player Motivation. Designing for Engagement Part II.


There is a deisgn between a contentious field in science, with good argument and data supporting both sides, and a field were all data and argument unilaterally point in one direction, and coincide with what practicioners have learned from experience.

The book was ok, but not as informative as I would have liked it to be. People have a desire to learn and zicuermann is a process to mastery: Major hat tips in your direction. Contents Chapter 1 Foundations. Plagiarism I did not write the review with the intent of accusing Zichermann of plagiarism. It is interesting to put this as the first category of critique, as it implies that this is the most important part of the issues raised.

The cognitive revolution, replacing behaviorism with cognitive psychology as the dominant paradigm in psychology, was gage slow, year process from the mids to the desgn s, working its way from argument to argument, experiment to experiment. Aug 24, Hiba marked it as z-stopped-reading. My library Help Advanced Book Search.

Gabbe you’re an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty. Anyway, this is an interesting book.

As I stated both in the review and elsewhere, all things he mentions have some relevance: This misrepresents both that Pink and the research he references talk about extrinsic, tangible if-then rewards in general, not just money also certificates, trophies, food, badges, etc. I have found a book that explains the mechanics behind gamification.

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